Guardian Word of Mouth

Guardian Word of Mouth - It seems that British consumers could be interpreting the ‘shop local’ message rather differently than expected. The latest announcement of Tesco’s results reveal it to be the first UK retailer to be generating an average £1bn a week in sales, with the best sales growth coming from their ‘Express’ convenience stores. Chief executive Terry Leahy was moved to remark that consumers were “shopping locally”.

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