Real Food Markets

We believe that everyone deserves convenient access to real food as often as possible. There is so much research out there that suggests that a lot of us want to buy this sort of food but the reality is that few of us do, so easy is the lure of the supermarkets.

The idea behind setting up Real Food Markets is to try to provide as much convenience and access to great food producers as we can. By finding locations where there is already a high footfall and working with the owners of these spaces, we can help provide excellent trading opportunities for small producers that really need access to new markets and at the same time offer a convenient way for the public to buy fresh, high quality 'real food' at affordable prices.

Real Food Markets offer a completely different experience to soulless supermarkets. You’ll find beef from cattle fed on grass, muesli from cereals free of pesticides, grown on soil packed with a billion micronutrients; cheeses with such distinctive flavours, the freshest, seasonal fruit and vegetables, artisan breads of amazing diversity and taste, charcuterie, chocolates and desserts all sold to you with an enthusiasm, passion and knowledge that no supermarket employee will ever match. As a regular shopper at a Real Food Market, you will be able to trust the provenance of your food by buying direct from the people who produce it.

We generally start our markets on a monthly basis to give us time to establish a strong customer base, but our ultimate goal is to end up with weekly markets so that they become a regular part of the community's weekly shopping habits. Our markets run for 3 days (Friday to Sunday) so that shoppers have real flexibility in when they are able to come and buy, which we believe is a key ingredient in offering a real alternative to the ubiquitous supermarkets.

Our first market at London's Southbank started in July 2010 and we are delighted that this will now be going weekly from the second week in May 2011.

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