A great business opportunity

It is almost impossible to encapsulate what the Real Food Festival is in just a few short sentences. But here goes…

The Real Food Festival is a feast of everything that is great about real food. For the last 4 years year, Earls Court in London became the largest food market you could ever visit and so much more:

• food and drink to buy to take home;
• audiences with famous chefs;
• real food heroes;
• and a special appearance from some exceptional livestock.

The Real Food Festival has now moved to the iconic location of London's Southbank and this move has enabled us to reach even more people by allowing the public to attend without paying an entrance fee.

The Real Food festival is also about creating a level playing field upon which even the smallest producers can offer their fabulous, lovingly nurtured food and drink to a huge number of potential customers, something they couldn’t do without our support. What drives us to do this is the desire to show everyone the importance and enjoyment of eating food that has been produced cleanly and sustainably, where the producer gets a fair price for their goods.

More and more people are really starting to care about where their food comes from and to understand why their food choices matter, not just to their health, but to the community and our natural environment.

Our Earls Court event became established over the last 4 years as a unique event for public and trade to find and buy the best tasting, sustainably and ethically produced food that you can find anywhere. It attracted over 22,000 paying visitors and through this, we have developed a significant database of consumers who love good food and drink. On London's Southbank, last September we attracted 50,000 visitors and will continue to develop the event to deliver more and more of the right visitors who will buy your products.

We market the Festival widely, using all the databases at our disposal, and a comprehensive marketing campaign that includes advertising, direct mail, leafleting, PR and comprehensive use of online and social media channels.

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