We are proud to be supporting Start, a national initiative by HRH The Prince of Wales's Charities Foundation to promote and celebrate sustainable living. Their goal is to help people across the UK take clear, positive and practical steps towards a better future.

HRH The Prince of Wales has been a supporter of sustainable practices for many years. From ethical business to fair farming, social justice to rainforest protection, his charities unite under a common banner of decency, balance and respect for one another and our environment.

In 2009, The Prince of Wales was invited to deliver the annual Dimbleby Lecture. In this address, he explained why it is essential and urgent that the peoples of the world adapt their behaviour to mitigate the effects of climate change.

This message is now a familiar one to us all. But until now, much of the advice we have received has focused on what we shouldn't be doing. While we support many of the excellent campaigns to cut our emissions, we feel that the emphasis shouldn't only be on stopping, but starting.

With Start, the objective is to present an inspiring picture of a sustainable future. This will be done by highlighting the very best examples of sustainable practice in the UK, and showing how we can all make positive changes right now. During 2010, Start will grow into a vibrant and diverse programme, which will engage people right across the UK.

For more information and to keep up to date with what is going on and how you can get involved click here.