Do you care about the state of bread in Britain? On 14th September, the Real Bread Campaign is launching a new membership scheme for you.

Supported by the Big Lottery Fund, the Real Bread Campaign is a national movement encouraging the increased production and consumption of Real Bread in Britain and fighting against questionable industrial substitutes. The Real Food Festival is an enthusiastic supporter of this campaign.

Chris Young of the Real Bread Campaign said: “This is the chance for professional and home bakers, millers, farmers, shopkeepers, educators, researchers, campaigners and passionate punters around the country to add their voices to the unified cry for Real Bread that is better for us, better for our communities and better for the planet.”

In addition to the knowledge that they are playing a part in this essential cause, Real Bread Campaign members will receive benefits including:

•Four issues of True Loaf, the exclusive quarterly magazine

•A membership card offering a wide range of discounts

•Access to the members’ area of the Real Bread Campaign website, packed with additional extras

•The Real Baker-e, an online community where members can find and share supportive advice, ideas and information
Invitations to Real Bread networking events, including The Rise of Real Bread on 14th November
Exclusive member offers secured around the country so far include a free eco bag entitling holders to 10% off Real Bread from GAIL’s London bakeries; baker’s dozen loyalty cards for free loaves at The Old Farmhouse Bakery and Tigh Fuine; 10% off a course at Wild Yeast bakery; 10% off the mail order baker’s box from Artisan Bread Organic; half price membership of Local Action on Food or London Food Link and discounts on Real Bread from bakeries such as Cinnamon Square and Cotton's Craft Bakery.

To celebrate the launch, the Real Bread Campaign is giving you the chance to win a year’s free individual membership (worth £20), simply by tweeting the title of your favourite bread punning song. Think ‘Loaf and Let Die,’ ‘Another Little Pitta my Heart,’ etc. The winning entry will be picked from the #sillyloafsongs received @RealBread on Twitter between 14th and 30th September.

Full details of the campaign, membership scheme and competition can be found at http://www.realbreadcampaign.org/

The Real Bread Campaign: together we rise.